Academy of Business Adaptation -Empowering Professionals & Businesses to Thrive Through Change
Goal
- Develop a fully responsive online learning website.
- Integrate a flexible and secure payment system.
- Implement a smart customer support chatbot as a scalable FAQ tool.
- Craft web content that aligns with the academy’s professional tone and mission.
- Build for scalability with future expansion in mind, including multiple courses, certifications, and account-based dashboards.
Project Overview
The Academy of Business Adaptation is an ambitious UK-based online education initiative created to provide high quality, flexible, and affordable business courses to professionals and aspiring entrepreneurs.
I was tasked to design and develop a complete online learning platform from scratch that offers a seamless user experience for course discovery, purchase, and future learning.
My Role & Responsibilities
This project saw me wear multiple hats as a Product Designer, WordPress Developer, Content Strategist, and Digital Experience Consultant. My specific contributions included:
UI/UX Design: Led the full design lifecycle from wireframes to high-fidelity mockups using Figma.
Website Development: Developed the platform using WordPress and integrated a learning-ready structure that supports future LMS (Learning Management System) plugins.
Chatbot Integration: Built a custom AI-powered chatbot to serve as a dynamic FAQ system, improving support responsiveness and reducing user drop-offs.
Payment Gateway Integration: Set up a secure, flexible payment system compatible with global payment methods for seamless future course purchases.
Content Strategy: Collaborated closely with the founder to write and refine website copy, ensuring the tone reflects the academy’s credibility and vision.
Technical SEO & Mobile Optimization: Ensured the site is search engine friendly and performs optimally across devices.
Challenges & Solutions
Challenge 1: Preparing a full learning platform without live courses
Since the courses are pending approval from UK educational bodies, I had to ensure the website structure would support a fully functional LMS in the future, without confusing users or disrupting design flow.
Solution: I created intuitive placeholder elements and “Coming Soon” sections, clearly indicating course availability timelines while still demonstrating the platform’s capability.
Challenge 3: Creating trust without social proof or course reviews
As the platform is new and courses haven’t launched, we couldn’t rely on user generated trust signals.
Solution: I emphasized brand authority through well written content, clean professional design, and clear articulation of the academy’s goals, backed by Dr. Oluwaseun’s credentials.
Challenge 2: Crafting Support Without a Support Team
The academy needed a way to assist users before staffing a support team.
Solution: I developed and deployed a custom chatbot, trained with advanced FAQs to handle common queries about courses, pricing, certification, and enrollment. The chatbot is integrated to provide a conversational experience that mimics human support.
Key Improvements Made
- Developed a clean, responsive, and user-friendly interface that aligns with modern online education standards.
- Integrated a smart support chatbot as an interactive layer for user engagement.
- Built a scalable backend capable of hosting multiple course modules, student profiles, and downloadable certifications.
- Crafted brand-aligned copy that instills trust, vision, and professionalism.
- Set up a flexible payment infrastructure to process payments instantly once the platform goes live.
Tools & Technologies Used
Design: Figma, Adobe Illustrator
Development: WordPress, Elementor Pro
Chatbot: Tidio with advanced FAQs and conversational flows
Payment Integration: Stripe, PayPal and Bank Transfer
Content & SEO: Yoast SEO, Google Search Console
Collaboration: Google Workspace, Email and Whatsapp
Next Steps
As we await course approval, I’m currently working on:
- Setting up student dashboard prototypes for account management and tracking.
- Developing email automation flows to onboard future student.
- Planning a marketing strategy that includes SEO, email campaigns, and potential affiliate systems.
- Exploring future LMS plugin integration once courses are uploaded.
Reflection
This project not only allowed me to flex my full skillset; from UI/UX to strategy, but also reinforced my ability to build robust digital platforms that scale with business goals. I look forward to continuing my work with the Academy as it grows and transforms into a leading digital learning provider.
Final Thoughts
This redesign wasn’t just about giving the site a facelift, it was about rethinking how people experience Academy of Business Adaptation Service online. This project reaffirmed my belief in the power of intentional design, strategy, and how they can directly support meaningful business goals.